Independent retail growth advisory
Turning commercial complexity into growth that can be executed.
I help retailers, consumer businesses and their partners connect customer proposition, commercial choices and operating execution—so strategy translates into measurable progress.
Experience
Retail experience at commercial scale.
More than 20 years of retail experience with Officeworks and Wesfarmers, including senior leadership of a $3B+ merchandise portfolio.
My experience spans portfolio strategy, product and category leadership, supplier partnerships, omnichannel growth, retail media and enterprise execution, with teams of more than 50 across Australia and Asia. More recently, I have supported executive AI training and created a consumer-focused AI learning platform.
What I can support with
Focused help for consequential commercial problems.
From a defined diagnostic or strategic project to an interim leadership mandate, the work is shaped around the problem—not a pre-packaged methodology.
Commercial growth & portfolio strategy
Clarifying where to play, how to win and which customer, category and commercial choices will create sustainable growth.
Customer proposition & channel execution
Connecting customer needs, product, price, digital, stores and marketing so the proposition is coherent wherever customers meet it.
Partner ecosystems & mutual value
Building stronger supplier and strategic-partner models across investment, innovation, go-to-market activity and performance.
Transformation & operating rhythm
Turning strategy into clear accountabilities, measures, leadership cadence and cross-functional execution that holds under pressure.
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